We helped Base develop their brand message, to position them as a premium coaching service.

Impactful progress

Through group coaching strength and conditioning sessions Base have built a community of like-minded individuals looking to achieve impactful progress on their own unique health and fitness journey.

We supported founder Sean and his team by developing their brands tone of voice, workshopping their core values and refining their brand identity.

Honest in-depth analysis

Along with access to the Base booking app – members receive weekly 1-2-1 consultations that includes nutritional guidance, movement goals and honest in-depth analysis of their progress.

Axia designed and developed a new website, collaborating with photographer Jilly Brechin to showcase their community and culture.

We empower brands to grow with purpose, creativity and commercial impact.